Tuesday, November 20, 2012

Upgrade Mailer





Above are panels of a direct mailer piece that I created as an employee of TiVo. The goal of the mailer is to upgrade our legacy customers to the new Premiere boxes. This uses photography from a shoot I art directed with a crew earlier this year. The front panel includes an image that sums up the feeling we're communicating well. These models were easy to work with and the sunlight brings some real life to the image.

This is a fairly large mailer in panoramic sumo format. The two panels following the front image fold out to 24 inches horizontally. It was created using InDesign CS5.

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