Thursday, November 29, 2012

TiVo Dev Channel Logo

This logo mark for the TiVo Developer Channel is a branding project to promote the creation of third party software apps.

TiVo Developer Channel logo light version

In discussions with TiVo's Product Manager, we came up with the idea of representing the brand name with binary code. The logo's silhouette shape helps it to be recognizable as TiVo. With the lines of code it gives a nod to software developers who understand how to read binary.

TiVo Developer Channel logo light version

The binary code spells out T I V O:
01010100 01101001 01010110 01101111

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