Sunday, November 18, 2012

Outdoor postings for TiVo Speaks

Now playing Hulu Plus

The out-of-home media company that our marketing team hired during the Bay Area TiVo campaign was EMC Outdoor. They have posted a nice case study of the TiVo Speaks project that can be viewed through this link.

Their site includes images of out-of-home advertising work I did on our Brand team at TiVo. This was a three month advertising campaign that was successful in increasing sales in the area around San Francisco.

It is funny that they refer to our Brand team as "the brand and their agency". Actually all of this work was created by our five person in-house group. A media planning agency was hired to do the media purchasing, but they didn't do any of the creative work. Quite a lot of pieces for such a small group!

The photos look great. The above image is of a large digital billboard installed near the Bay Bridge. The message would rotate saying: Now playing Netflix, YouTube, Hulu Plus, Pandora and Xfinity!

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