Monday, September 07, 2009

Concepting for Fall

Fall TV branding

We launched a 2009 Fall TV campaign at TiVo for which I worked on the branding. The campaign's colors came from turning TiVo's primary logo colors into colors from autumn leaves. The font represents the look of geometric logos of early TV networks. Then a TV test pattern's classic shape was redrawn to be a recurring Fall TV mark.

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